CARA

Brief

• Develop an innovative, cost-effective vehicle to promote and display a new gift card program
• Deploy to over 750 restaurants across Canada including Swiss Chalet, Montana’s, Kelsey’s and Milestones.

Solution

• Created series of gift card holders to be deployed in multiple locations including tables, hostess desks and bars
• Incorporated messaging capabilities into holders to promote programs
• Developed bespoke poster system to reinforce campaign

Result

• Successful launch
• Instructed to complete second phase which included over 250 Harvey’s restaurants