HMV

Brief

• Develop store-within-a-store concept to showcase and sell new wireless TUGO products
• Incorporate within seven varying sized stores for pilot
• Tie design in with interiors of new and older stores

Solution

• Created an original look and feel for the new wireless category
• Using technical floor plans, developed modular solutions for each store
• Allocated space for employees, cash desks and storage

Result

• Successful integration into new and old store concepts
• Following exclusive deal with Bell, HMV is now looking to expand this concept across Canada
• Methid in the frame for the national roll-out.